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South Korean Loyalty Program Embraces Blockchain for Enhanced Security and Privacy

South Korean Loyalty Program Embraces Blockchain for Enhanced Security and Privacy

Author:

Global Cryptocurrency

Published:

2025-10-24 15:56:03

21

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BTCCSquare news:

Moca Network, an initiative by Animoca Brands, has launched AIR Shop, a verifiable loyalty platform leveraging blockchain technology for decentralized digital identities. Developed with Spree Finance and SK Planet, the platform aims to address growing concerns over data breaches and privacy violations.

Blockchain's Immutable ledger ensures secure, tamper-proof transactions, transforming how loyalty rewards are accumulated and redeemed. By decentralizing user identities, AIR Shop minimizes centralized vulnerabilities, empowering individuals to retain control over their personal data—a core tenet of blockchain's promise.

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